Limited availability for 2018
SORRY, but I only have space for one more Kent business in 2018.
You’re my ideal client if …
You’re a local Kent Business
You’re a business in Kent with big plans (but barely enough time to drink your coffee)
You want a Return on Investment
You know the importance of getting a great R.O.I from your website and marketing spending.
You want better marketing results
You’ve perhaps tried many marketing and website ideas but need better results, (more customers, more leads)
Helping you understand why your customers do what they do and how to influence them
A customer journey map allows us to step into the shoes of the customer and map out how your customers think and decide. I’m looking for the thought processes and stages your customers go through and how these relate to your business and your competition. (it’s amazing how few businesses include competitor analysis).
The foundations for great marketing results
The result is a journey map that highlights key stages with psychological and behavioural information to help your business improve persuasiveness, outwit your competition and maximizing acquisition and retention of your customers.
Helping you identify (not guess) what marketing and website changes you’ll need
Once I’ve understood your customer’s journey and what factors influence their decisions I’ll get to work mapping this information into a marketing plan. The overall aim of the plan is to focus your business, website and marketing on the things that offer the highest R.O.I. and are the most effective.
Results driven marketing
My plans highlight where you are weak or underperforming, and what new activities offer the best opportunities to improve. My plans also include suggestions for which customer segments are most likely to be more profitable to target? (And what possible competition to avoid in your marketing). The results are unique marketing plans designed to outmanoeuvre your competition.
- The result is a plan to help you avoid wasteful ineffective marketing whilst giving your business a strong R.O.I.
Helping you build a persuasive website and cost effective marketing programme
Turning customer understanding to your advantage
Now is the time I’ll get straight to work turning your customer understanding to your advantage and outmanoeuvring your competition. Most inexperienced marketing professionals start here avoiding the hard work of steps 1 and 2 above and then can’t understand why their beautiful designs and marketing didn’t work. (I see this a lot)
Clear targets, clear results
The type of things I’ll design include everything from SEO to traditional advertising to web design with persuasive copywriting. However, I’ll also include non-traditional creative approaches often leveraging and applying psychological insights from the behavioural sciences. Basically, I’ll build, write, design or create anything which I feel gives your business an advantage and a clear results driven R.O.I.
Helping you to measure, refine and improve your marketing and website performance
Predict and measure performance.
Marketing is tough. Don’t let other marketing ‘gurus’ agencies tell you different. It’s tough because we’re dealing with human customers, interacting with other humans and being influenced by other humans. It’s like predicting the weather. And just like meteorologists’ – marketers need tools to help predict, measure and improve performance.
Refine and improve marketing results
I’ll make sure your business is plugged into the most important customer, business and competition monitoring tools currently available. Helping you to slowly refine and improve marketing results ensuring we make it more and more difficult for your competitors to compete.