Limited availability for 2018
I will not be available to take on any more marketing & website work until Jan 2018.
Are you my ideal customer?…
If this is you then lets start growing your business with a quick conversation. You’ll learn what’s possible for your business and get quick answers to your marketing questions.
Local kent businesses I’m currently working with
Fully Booked for 2017
Caterers & Event Management
Fully Booked for 2018
The House Meadow
Art Gallery & Events
Reassuringly qualified to plan your marketing
MASTERS in Marketing | London Metropolitan University | 2005
DEGREE in Marketing | London College of Communication | 2002
Current research interests
Applying psychological insights to explain customer decision-making.
My process & methodology
doing the things your competitors aren’t doing…
My methodology is significantly different from what most other marketing people are doing but it works. It requires marketing expertise with design experience and marries this with insights from consumer psychology and the behavioural sciences. I’ve used this methodology with other local Kent businesses to great results. Here it is…
Before we start…
Lets reduce the complexity & map out how your customers actually decide
A customer journey map allows us to step into the shoes of the customer and map out how your customers think and decide. I’m looking for the thought processes and stages your customers go through and how these relate to your business and your competition. (it’s amazing how few businesses include competitor analysis).
The foundations for great marketing results
The result is a journey map that highlights key stages with psychological and behavioural information to help your business improve persuasiveness, minimizing friction and maximizing acquisition and retention. It’s the foundation for effective results driven marketing.
Identify (not guess) which parts of your marketing are underperforming
Once I’ve understood your customer’s journey and what factors influence their decisions I’ll get to work mapping this information into a marketing plan. The overall aim of the plan is to focus your business, website and marketing on the things that offer the highest R.O.I. and are the most effective.
Results driven marketing
My plans highlight where you are weak or underperforming, and what new activities offer the best opportunities to improve. My plans also include suggestions for which customer segments are most likely to be more profitable to target? (And what possible competition to avoid in your marketing). The results are unique marketing plans designed to outmanoeuvre your competition.
- The result is a plan to help you avoid wasteful ineffective marketing whilst giving your business a strong R.O.I.
Now is the time I’ll get straight to work turning your customer understanding to your advantage and outmanoeuvring your competition. Most inexperienced marketing professionals start here avoiding the hard work of steps 1 and 2 above and then can’t understand why their beautiful designs and marketing didn’t work. (I see this a lot)
The type of things I’ll design include everything from SEO to traditional advertising to web design with persuasive copywriting. However, I’ll also include non-traditional creative approaches often leveraging and applying psychological insights from the behavioural sciences. Basically, I’ll build, write, design or create anything which I feel gives your business an advantage and a clear results driven R.O.I.
Plugging your business into all the essential marketing measuring tools
Predict and measure performance.
Marketing is tough. Don’t let other marketing ‘gurus’ agencies tell you different. It’s tough because we’re dealing with human customers, interacting with other humans and being influenced by other humans. It’s like predicting the weather. And just like meteorologists’ – marketers need tools to help predict, measure and improve performance.
Refine and improve marketing results
I’ll make sure your business is plugged into the most important customer, business and competition monitoring tools currently available. Helping you to slowly refine and improve marketing results ensuring we make it more and more difficult for your competitors to compete.